Eric Holtzclaw is the Chief Executive Officer of User Insight, a qualitative user research company. With more than 20 years of experience and a proven record of building businesses from the ground up, Eric makes sure that User Insightʼs projects run on-time and on-budget and that deliverables conform to UserInsightʼs high standards.

Ericʼs experience includes work for a variety of successful Atlanta startup companies including GeoMedica, Information America, OneCoast and Prime Financial Services. He served as a key leader at both Silicon Graphics and CyberSource in the deployment of professional services organizations. In each of these endeavors, Eric played a leading role in building teams to execute product development or maintain company infrastructure and operations. Eric has been responsible for the successful launch and support of more than thirty consumer-oriented and internal-use products and services throughout the United States, Canada, the United Kingdom and Saudi Arabia. In addition to his work at User Insight, Eric has served on the HCI Advisory Board for Georgia Tech, taught and mentored local university students through User Insightʼs educational partnerships, is an active member of Toastmasters International and teaches classes through MUST ministries. A strong supporter of the user experience industry and burgeoning entrepreneurs, Eric also works closely with Georgia Tech students to evaluate their research projects and serves as a mentor to several Atlanta entrepreneurs.