Researchers at Georgia Tech and the University of Minnesota have released a new study that uses statistical data to help understand the motivations behind Pinterest activity, the roles gender plays among users and the factors that distinguish Pinterest from other popular social networking sites.
What do all Twitter users want? Followers – and lots of them. But unless you're a celebrity, it can be difficult to build your Twitter audience (and even some celebs have trouble). Looking at a half-million tweets over 15 months, a first-of-its-kind study from Georgia Tech has revealed a set of reliable predictors for building a Twitter following.